# Lemcoe Precision — Brand Pack

The single source of truth for the Lemcoe Precision logo. Every file here was
generated from the same vector master, so colors, proportions, and the reticle
detail are identical across all formats and sizes. **Pull files from here — don't
re-export, redraw, or recolor the logo by hand.**

---

## Quick start — which file do I use?

| I need to… | Use |
|---|---|
| Put the logo on a **light** background | `Logos/Full-Color/…` |
| Put the logo on a **dark** background | `Logos/Reversed-on-Dark/…` (red + white) or `Logos/White-on-Dark/…` (all white) |
| **1-color** printing, stamps, fax, engraving | `Logos/Black/…`, `Logos/Navy-Mono/…`, or `Logos/Red-Mono/…` |
| **Web / app / anything that scales** | the **SVG** (or PDF) |
| **Print, signage, embroidery, a designer** | the **EPS**, **AI**, or **PDF** |
| **Email, slides, social, a quick image** | the **PNG** closest to your size (see note below) |
| App icon / favicon / avatar | `…/Iconmark/` (use `iconmark` files) |

> **PNG sizing:** every logo ships at **256, 512, 1024, 2048, and 4096 px** wide
> (`…-1024w.png`). Pick the size **at or just above** where you'll place it.
> Never scale a small PNG up — it blurs. For anything that needs to scale freely,
> use a vector file (SVG/PDF/EPS/AI) instead.

---

## Folder structure

```
Brand Pack/
├── README.md                     ← you are here
├── Brand-Guidelines/
│   └── Lemcoe-Precision-Brand-Guidelines.pdf   ← rules: color, clear space, misuse, type
├── Logos/
│   ├── Full-Color/               ← red + navy, for LIGHT backgrounds (primary)
│   ├── Reversed-on-Dark/         ← red + white, for DARK backgrounds
│   ├── Navy-Mono/                ← one-color navy
│   ├── Red-Mono/                 ← one-color red
│   ├── Black/                    ← one-color black (1-color print)
│   └── White-on-Dark/            ← solid white knockout, for DARK backgrounds
│         └── each contains:  SVG/  PDF/  EPS/  AI/  PNG/
└── _source/                      ← build scripts + raw masters (for regeneration)
```

Inside every colorway, each format folder holds the **four presentations**:

| File name contains | Presentation |
|---|---|
| `…-horizontal-…` | Iconmark left, "Lemcoe / Precision" stacked right *(primary lockup)* |
| `…-vertical-…`   | Iconmark on top, wordmark centered below |
| `…-iconmark-…`   | The interlocked **L P** mark only (square-ish) |
| `…-textmark-…`   | The "Lemcoe Precision" wordmark only |

Example: `Logos/Full-Color/SVG/lp-horizontal-full.svg`

---

## Colorways at a glance

| Colorway | Artwork | Background | Notes |
|---|---|---|---|
| **Full-Color** | Red `#D81F26` + Navy `#242366` | Light / white | Primary. Use whenever possible. |
| **Reversed-on-Dark** | Red + White | Dark / photo | Keeps brand red; navy parts go white. |
| **White-on-Dark** | Solid white | Dark / photo | When a single flat color reads best. |
| **Navy-Mono** | Navy only | Light | One-color use. |
| **Red-Mono** | Red only | Light | One-color use. |
| **Black** | Black only | Light | 1-color print, fax, engraving, etching. |

All raster (PNG) and vector files have **transparent backgrounds** — the colorway
name tells you which background it's *designed for*, not a background baked in.

---

## Brand colors

| | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| **Precision Red** | `#D81F26` | 216 · 31 · 38 | C0 M100 Y95 K2 | PMS 186 C |
| **Lemcoe Navy** | `#242366` | 36 · 35 · 102 | C95 M96 Y22 K10 | PMS 2755 C |
| Ink Black | `#1A1A2E` | 26 · 26 · 46 | C82 M78 Y52 K66 | Black 6 C |
| Paper White | `#FFFFFF` | 255 · 255 · 255 | C0 M0 Y0 K0 | — |

**Typeface:** the wordmark and headlines use **Aller Bold**. Body copy: Aller
Regular / Light. System fallback: Verdana, then Arial.

> **CMYK and Pantone values are best-match starting points** — always run a
> printed proof before a large production run.

---

## A note on the file formats

- **SVG** — web, apps, responsive UI. Infinitely scalable, tiny, transparent.
- **PDF** — universal: print shops, Office/Google docs, email. Scalable vector.
- **EPS** — legacy/pro print, large-format signage, embroidery digitizing.
- **AI** — for editing in Adobe Illustrator. *(These are PDF-compatible files
  Illustrator opens natively; if you save edits, save as a true `.ai`.)*
- **PNG** — raster image for places that can't use vectors (email, slides, some
  web/social). Five sizes provided; pick the right one rather than scaling.

---

## Regenerating the pack

Everything is reproducible from `_source/` (requires Inkscape + Python 3, and
`pdfunite` for the guidelines). The raw vector masters were extracted from the
original Adobe artwork and re-tagged so colorways are a one-line change.

```bash
cd _source
python3 generate.py      # writes all 24 master SVGs into Logos/*/SVG/
python3 export.py        # exports PDF, EPS, AI, and 5 PNG sizes for each
python3 guidelines.py    # rebuilds the Brand Guidelines PDF
```

To add or change a colorway, edit the `COLORWAYS` map in `generate.py` and re-run.

---

*Brand Pack v1.0 · 2026 · generated from the master interlocked-LP artwork.*
