Brand
Brand & press kit.
For vendors, sponsors, print shops and press covering Lemcoe Precision. Every file here is generated from one vector master, so the colors, proportions and reticle detail are identical at every size and in every format. One rule: pull the file you need from this page — don't redraw it, recolor it, or re-export it from a screenshot.
Get everything
The whole pack, in one download.
216 files — 6 colorways × 4 lockups in SVG, PDF, EPS, AI and five PNG widths — plus the Brand Guidelines. If you're not sure what you need, take this and hand it to your designer.
Presentations
Four lockups. Pick by the space you're filling.
All four ship in every colorway and every format. Shown here in Full-Color; the same four exist in each of the six colorways below.
Horizontal
The primary lockup. Use it unless something below is a better fit — headers, letterheads, sponsor boards, anything wider than it is tall.
Vertical
Iconmark over the wordmark. For narrow or square spaces — a banner, a tall ad, the back of a shirt.
Iconmark
The interlocked L P alone. App icons, favicons, avatars, embroidery too small for the wordmark to read.
Textmark
The wordmark alone. When the iconmark already appears nearby, or a lockup would compete with a partner's mark.
Colorways
Six colorways. Match the background, not the mood.
Every file has a transparent background — a colorway's name says what it is designed to sit on, not what is baked into it. Full-Color is primary; reach for another only when the background or the printing process makes it wrong.
Full-Color
- Artwork
- Precision Red + Lemcoe Navy
- Background
- Light or white
The primary colorway. Use it whenever the background allows.
PNG — 20 files, five widths each
Pick the width at or just above where it will sit. Never scale a PNG up; take the next size, or use the SVG.
Reversed on Dark
- Artwork
- Precision Red + white
- Background
- Dark or photographic
Keeps the brand red on a dark field; the navy parts go white.
PNG — 20 files, five widths each
Pick the width at or just above where it will sit. Never scale a PNG up; take the next size, or use the SVG.
White on Dark
- Artwork
- Solid white
- Background
- Dark or photographic
When one flat color reads better than two — busy photos, dark apparel, etched glass.
PNG — 20 files, five widths each
Pick the width at or just above where it will sit. Never scale a PNG up; take the next size, or use the SVG.
Navy Mono
- Artwork
- Lemcoe Navy only
- Background
- Light
One-color use where navy is the ink.
PNG — 20 files, five widths each
Pick the width at or just above where it will sit. Never scale a PNG up; take the next size, or use the SVG.
Red Mono
- Artwork
- Precision Red only
- Background
- Light
One-color use where red is the ink.
PNG — 20 files, five widths each
Pick the width at or just above where it will sit. Never scale a PNG up; take the next size, or use the SVG.
Black
- Artwork
- Black only
- Background
- Light
One-color print, fax, engraving, etching, and anything a shop will reproduce in a single hit.
PNG — 20 files, five widths each
Pick the width at or just above where it will sit. Never scale a PNG up; take the next size, or use the SVG.
SVG Web, apps, anything that scales.PDF Print shops, Office and Google docs, email.EPS Large-format signage and embroidery digitizing.AI Editing in Adobe Illustrator.
Clear space & minimum size
Give it room. Don't shrink it past legible.
Keep clear space on all sides of at least X — the height of the navy “P” in the mark. Never crowd the logo with type, page edges, or other graphics.
- Horizontal lockup
- 1.0 in / 96 px wide
- Iconmark
- 0.25 in / 24 px wide
Below these sizes the reticle detail is lost. For anything smaller — favicons, avatars, a shirt cuff — use the iconmark on its own.
Misuse
Every example below is wrong.
These are the same six panels as page 7 of the Brand Guidelines. If what you need isn't possible without doing one of them, ask us — there is usually a file that solves it.
Colors
Four values, four ways to specify them.
Precision Red
Primary accent. The reticle, rules and calls to action.
- HEX
- #D81F26
- RGB
- 216 · 31 · 38
- CMYK
- C0 M100 Y95 K2
- Pantone
- PMS 186 C
Lemcoe Navy
The brand field. Wordmark, headers, dark surfaces.
- HEX
- #242366
- RGB
- 36 · 35 · 102
- CMYK
- C95 M96 Y22 K10
- Pantone
- PMS 2755 C
Ink Black
Body text and the deepest surfaces.
- HEX
- #1A1A2E
- RGB
- 26 · 26 · 46
- CMYK
- C82 M78 Y52 K66
- Pantone
- Black 6 C
Paper White
The page, and knockouts on dark.
- HEX
- #FFFFFF
- RGB
- 255 · 255 · 255
- CMYK
- C0 M0 Y0 K0
- Pantone
- —
CMYK and Pantone values are best-match starting points. Always run a printed proof before a large production run.
Typography
Aller draws the wordmark. Everything else is MB Type.
Aller
The “Lemcoe Precision” wordmark is drawn from Aller Bold and does not change. Use the supplied logo files rather than setting the name in type. If Aller is all you have, it is also a correct choice for headlines and body copy in material carrying our mark.
License Aller from the foundry →MB Type
Advocate Condensed for headlines, Advocate Wide for labels, Valkyrie B for body, Concourse 3 for interface, Triplicate B Code for specs and part numbers.
License MB Type from the foundry →We can't supply the fonts. Our licenses cover Lemcoe Precision, LLC's own use, not redistribution — so no font file is hosted here, for either family. License them from the foundry if you need an exact match. If Aller is all you have, that is fine: it is the logo face, and a correct choice for headlines and body copy in anything carrying our mark. System fallback, in order: Verdana, then Arial.
Naming & boilerplate
Get the name right, then take a paragraph.
- Legal name
- Lemcoe Precision, LLC — use the full legal name in contracts, credits and press.
- Casing
- “Lemcoe Precision.” Never all-caps in body copy, never “LEMCOE” alone, never “Lemco.”
- Licenses
- FFL07 · SOT02 · FFL08 — that order, middot separated, when the licenses are listed as a line.
- City
- Roswell, Georgia. Not Atlanta, and not “metro Atlanta,” in anything that names the shop’s location.
Short
Lemcoe Precision, LLC is a licensed gunsmith, NFA manufacturer and firearms importer in Roswell, Georgia — bench work, transfers, Cerakote finishing and restoration under one roof.
Medium
Lemcoe Precision, LLC is a full-service gunsmith, NFA manufacturer and licensed importer in Roswell, Georgia. Holding an FFL07, SOT02 and FFL08, the shop handles gunsmithing, silencer and Form 1/Form 4 transfers, in-house Cerakote finishing and museum-grade restoration — every service on one bench, priced before work begins.
Long
Lemcoe Precision, LLC is a full-service gunsmith, NFA manufacturer and licensed firearms importer in Roswell, Georgia. Holding an FFL07, SOT02 and FFL08, the shop covers work most others send out: lathe-cut barrel threading concentric to the bore, trigger work measured on a gauge, blasted and oven-cured Cerakote, arsenal-correct restoration, and the compliance side — Form 1 and Form 4 filings, Form 6 imports, trust notary and FFL transfers — handled and tracked in-house. Every job is priced and approved before a firearm is touched, and nothing gets shipped around town. Lemcoe Precision is located at 125 Mansell Place, Unit 204, Roswell, GA.
For sponsors, printers & embroiderers
Which file do I send you?
- Signage & large format
- EPS or AI, Full-Color. Vector at any size, and what a sign shop asks for by name.
- Embroidery
- EPS for digitizing. On dark garments use White on Dark or Reversed on Dark; below the horizontal lockup’s minimum, use the iconmark alone.
- Print & apparel transfers
- PDF, Full-Color. If the job is one-color, send Black, Navy Mono or Red Mono instead of asking a printer to knock the color out.
- Engraving, etching & stamping
- Black. One flat color, no halftones, nothing to reproduce twice.
- Web & app
- SVG. PNG only where SVG isn’t supported — take the width at or just above where it will sit, and never scale one up.
- Slides, docs & email
- PNG at 512w or 1024w, or the PDF if the tool accepts vector.
Permission & contact
Use them to point at us. Ask before anything else.
- Use these files to identify Lemcoe Precision — as a vendor, sponsor, retailer, or when covering us.
- Don’t alter them. No redrawing, recoloring, stretching, rotating or adding effects; the six panels above are the whole list.
- Don’t use the mark as your own, as part of your logo, or in a way that implies we endorse, sponsor or are affiliated with your product.
- Co-branded lockups, merchandise and anything that puts our mark on a product need written permission first.
- We can ask for a correction if a use misrepresents the shop. We’d rather send you the right file.
Lemcoe Precision, LLC · FFL07 · SOT02 · FFL08 · Roswell, GA